Why it worked
The post effectively leverages a common concern about food safety, providing clear, actionable advice with visual aids. The use of relatable food items and simple categorization makes the information easily digestible and shareable.
Summary
This slideshow provides visual and textual cues to determine the edibility of three different food items: fish roe, potatoes, and eggs. Each item is categorized into 'Fresh', 'Moderate', and 'In poor condition' with descriptions of their appearance, smell, and texture.
On-screen text
IS IT STILL
EDIBLE?
Fresh
Bright pink, firm, smooth,
transparent liquid
Moderate
Pale pink, noticeable smell,
slightly soft
In poor
condition
Grayish color, strong smell,
slimy, sticky, very soft
fitia
IS IT STILL
EDIBLE?
Fresh
Firm, dry, earthy smell,
uniform skin
Moderate
Somewhat dull skin, neutral
smell, small sprouts
In poor
condition
Black or green spots, large
sprouts, moist, wrinkled
fitia
IS IT STILL
EDIBLE?
Fresh
Firm yolk, thick and transparent
white, neutral smell
Moderate
Brittle yolk, more liquid white,
no unpleasant smell
In poor
condition
Broken yolk, very liquid or greenish
white, strong rotten smell
fitia