Why it worked
The video taps into the relatable and high-stakes experience of college applications, using a common format of sharing acceptance results. The inclusion of prestigious universities like Harvard and the use of a dedicated app to visualize admission chances likely contributed to its shareability and engagement.
Summary
The video shows the creator's college acceptance journey, starting with an introduction about applying to two colleges. It then displays acceptance letters from UT Dallas and Harvard University, followed by a screen from the CollegeResults.app showing admission chances for these universities.
Structure
- 1Introduction to college applications
- 2Acceptance from UT Dallas
- 3Acceptance from Harvard University
- 4Admission chances displayed on CollegeResults.app
Product placement
UT Dallas: ACTED - It is a university that accepted the creator. Removing it would change the narrative of the video.
Harvard College: ACTED - It is a university that accepted the creator. Removing it would change the narrative of the video.
CollegeResults.app: ACTED - It is an app that displays admission chances for different universities. Removing it would remove the core information presented in the latter half of the video.