Dunkin'

@nataliagodo5

2.9K followers · usually 677 views a post

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36.1K

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1.5K

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SoundTikTok sound · original sound - trapceleb

Promoted product

Dunkin'

Sip into Dunkin' and enjoy America's favorite coffee and baked goods chain. View menu items, join Dunkin' Rewards, locate stores, and discover career opportunities.

22 videos19 creators

Why it worked

The video leverages the relatable desire for freebies and the popular Dunkin' brand, using a common social media format (Instagram feed and email) to create a native-feeling promotion.

Summary

The video shows a user's Instagram feed with Dunkin's profile and suggested accounts, followed by an email about Dunkin' Rewards. The email details the user's points balance and promotes Dunkin' drinks.

Structure

1Instagram profile of Dunkin'
2Suggested accounts
3Dunkin' Rewards email
4Points balance and reward options

Original caption

When I saw the email I had hope lol #fyp #dunkin #freebies #code #foryoupage

5

Promotional image of Dunkin' drinks

Product placement

Dunkin': ACTS - it is the brand whose Instagram profile is shown, and whose rewards program is detailed. Removing it would change the video's topic. Dunkin' Rewards: ACTS - it is the rewards program being shown and discussed. Removing it would change the video's topic. Hershey's: APPEARS - it is a suggested account to follow. Removing it would not change what happens in the video. Aldi USA: APPEARS - it is a suggested account to follow. Removing it would not change what happens in the video. Subway: APPEARS - it is a suggested account to follow. Removing it would not change what happens in the video.

Call to action

Choose your rewards.

On-screen text

Dunkin' Dunkin' Instagram runs on Dunkin' @dunkin @dunkin_diehar... Hoping to get the free refresher before work feels like the biggest form of rage bait rn 😭 Following Message Email Suggested for you See all HERSHEY'S hersheys Follow ALDI USA aldiusa Follow subway subway Follow Celebrate National Watermelon Day Inbox Dunkin' Rewards 6:55 AM Unsubscribe to me x Hoping to get the free refresher before work feels like the biggest form of rage bait rn 😭 DUNKIN' REWARDS 150 300 400 500 600 800 900 950 Hi Natalia, you have 556 points! Choose your rewards. 3X POINTS DUNKIN'