glossier

@kayshasmith

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SoundTikTok sound · Lazy Mug

Promoted product

Glossier I ❤️ NY Balm Dotcom

Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skincare Products Inspired By Real People And Their Routines.

Why it worked

The creator leverages a limited edition, location-specific product with a strong emotional appeal ('I ❤️ NY') and a cute aesthetic, combined with a personal endorsement and a sense of urgency due to a pop-up event.

Summary

The creator shares their excitement about the new Glossier I ❤️ NY Balm Dotcom, highlighting its cute packaging, apple scent, and moisturizing properties. They encourage viewers to purchase it, especially if they are in New York City due to a pop-up event.

Structure

1Introduction of the product
2Praise for packaging and scent
3Application and moisturizing effect
4Recommendation and call to action

Product placement

Original caption

love this ❤️ @Glossier #glossier #iloveny #balmdotcom #lipbalm #lippies

More from @kayshasmith

Call to action

Go check this out.

On-screen text

glossier i ❤️ ny balm dotcom

Transcript

Last weekend I got my hands on the new Balm Dotcom from Glossier. This is their I Love New York Balm Dotcom and I just think it's so cute. And as somebody who's lived in New York for so long, I just, I don't know, sometimes I want a little I Love New York moment. I think it's so cute. This is the cute little packaging. I also love that it's apple scented. I love apple juice, I love everything like that. And it's clear. So I know I'm gonna use it a ton. I'm gonna be honest, I haven't used the Balm Dotcoms in a while. I forgot how moisturizing they are. And it smells so good. And there isn't really a taste. I can't stand lip balms that have too much of a taste. I really love this. I'm pretty sure it's a limited edition. So if you're interested in getting it, go now, especially if you're in the city because they have like a little pop-up like Balm Dego right now and I think it's so cute. Go check this out. I love this so much so far and I'm glad I got my hands on it, you know.