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Round Swamp Farm
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3.5Silent UGC
Hook
Montauk may have the erewhon of the Hamptons...
@finnsul
29.2K followers · usually 622 views a post
Views
2.1K
Likes
35
Comments
3
Shares
3
Selling · Other Product
Why it worked
The video leverages a popular comparison format (Montauk vs. Jersey) and a subtle reference to a celebrity opinion ("Queen B") to create engagement around a common food item, chicken salad.
Summary
The video showcases chicken salad from Round Swamp Farm in Montauk, comparing it to a hypothetical "Erewhon of the Hamptons." It then contrasts this with chicken salad from Jersey, suggesting Jersey's version is better according to "Queen B."
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.
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Original caption
@Bethenny Frankel said it not us 😶 Round Swamp or @theblondeshallot? Drop your pick below (u know what we’re pickin) #roundswampfarm #chickensalad
More from @finnsul
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