Road to 10k giveaway

@libertybrew

3.8K followers · usually 638 views a post

Views

114.7K

Likes

4.8K

Comments

166

Shares

238

SoundTikTok sound · original sound - libertybrew

Promoted product

Liberty Brew Coffee

Why it worked

The video leverages a giveaway to incentivize follower growth and engagement, tapping into the desire for free products and the community aspect of social media challenges.

Summary

Liberty Brew Coffee is running a giveaway to reach 10,000 followers, where a lucky winner will receive a prize pack. The video encourages viewers to follow and share to help them reach their goal.

Structure

1Introduction to the giveaway
2Mention of the prize (espresso machine)
3Confirmation of coffee being included
4Call to action to follow and share

Product placement

Liberty Brew Coffee (ACTS - it is the name of the cafe where the video is filmed and the name of the business being promoted. Removing it would change the context of the video.)

Call to action

Original caption

🚨 ROAD TO 10K GIVEAWAY! ☕🇺🇸 Help us reach 10,000 TikTok followers and we’ll be giving one lucky follower a Liberty Brew prize pack filled with coffee, & surprises! 🎁☕ Follow + share to help us get there! ❤️ 🇺🇸 U.S. residents only. #RoadTo10K #LibertyBrewCoffee #CoffeeTok #SupportLocal

More from @libertybrew

On-screen text

Road to 10k giveaway You could win this PICK UP HERE

Transcript

I always wish I had an espresso machine. Well, I heard Liberty Brew Coffee is doing a giveaway when they reach 10,000. You could win this. I'm gonna need coffee too. Well, good thing there's gonna be coffee included with it. That's perfect. I'll make sure I follow them right now.

Send this to the initial that owes you a pumpkin spice latte and a pumpkin muffi