Why it worked
The video leverages a popular trend (Spiderman face paint and filter) and provides a clear, step-by-step tutorial using a widely accessible editing app (CapCut). The "native mention" approach, where the tool is used to create the content being showcased, makes it feel less like a direct advertisement and more like helpful content.
Summary
The video demonstrates how to use the CapCut app to recreate a Spiderman face paint and filter trend. It guides the viewer through copying the video link, finding the template, and uploading their own photo to create the effect.