IF YOU SAW OUR

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SoundTikTok sound · original sound - morganovercashrealtor

Promoted product

White Claw Hard Seltzer

White Claw are dedicated to making the best-tasting alcoholic drinks in the world. Why not try our iconic Hard Seltzer.

2 videos2 creators

Why it worked

The video uses humor and a relatable scenario (Airbnb stays) to subtly promote White Claw by framing its presence as a positive gesture. The unexpected twist of White Claw being a 'tip' creates a memorable and shareable moment.

Summary

The video humorously suggests that leaving White Claw hard seltzers behind at an Airbnb is a form of tipping the hosts. The creator opens a can of White Claw and laughs, implying it's a welcome gesture.

Structure

1Introduction to cleaning and a previous video reference
2Showing White Claw cans
3Opening a White Claw can
4Humorous statement about White Claw as a tip

Original caption

Sound on for my husband’s silly goosery but also please please please leave @whiteclawhardseltzer in our fridge. We will happily take care of it for you #cassieandjon #airbnbhost @Timothy R Young

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Product placement

White Claw Hard Seltzer: ACTS - The product is shown being consumed and discussed as a desirable item. Removing it would change the video's focus. (a) ACTS - The product is consumed and discussed as a desirable item. Removing it would change the video's focus. (b) APPEARS - A multi-pack of White Claw is visible in the background of the first scene. Removing it would not change what happens in the video.

On-screen text

IF YOU SAW OUR LAST VIDEO AND YOU WERE THROWING THESE WHITE CLAWS AWAY AT THE RE-UP RETREAT, IF YOU LEAVE BEHIND YOUR WHITE CLAWS WE CONSIDER THAT A TIP THANK YOU

Transcript

Let's go clean. If you saw our last video, and you were throwing these white claws away. (sound of can opening) At the re-up retreat, if you leave behind your white claws, we consider that a tip. Thank you.

We don’t do hidden fees at The Re-Up Retreat. So much so, we don’t even charge a

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The Re-Up Retreat

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