$34.99

The video likely worked due to its strong visual appeal, featuring eye-catching neon shoes and a clear price point, which can attract shoppers looking for deals on athletic footwear.

The video shows a close-up of brightly colored, neon green basketball shoes with a black snake-like pattern on a shelf at Ross. The price of $34.99 is displayed prominently on screen. Below these shoes, a pair of white Puma golf shoes are visible.

Ross: (a) it APPEARS - a store name, a watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. Puma: (a) it APPEARS - a logo on a shoe. Removing it would not change what happens in the video.