@dailymail — 13x breakout

Loading video…

Chipotle Mexican Grill

@dailymail

26.6M followers · usually 597.6K views a post

Views

3.6M

Likes

168.4K

Comments

3.7K

83.5K

Why it worked

The video leverages a well-known brand and a concerning news event to capture attention. The combination of recognizable branding and a public health alert creates immediate interest and shareability.

Summary

The video reports on a bacterial outbreak linked to Chipotle Mexican Grill, where at least 110 people were reportedly sickened. The news highlights that contaminated jalapeños are believed to be the cause of the salmonella outbreak.

Structure

1Chipotle logo and news headline
2Close-up of Chipotle food
3News headline about sickness linked to jalapeños
4Chipotle restaurant interior with staff preparing food

Product placement

Chipotle Mexican Grill: ACTS - it is the restaurant chain where the events described in the video took place. Removing it would change the context of the news report. Daily Mail: APPEARS - it is the source of the news report, displayed as a watermark. Removing it would not change what happens in the video.

On-screen text

Reuters Daily Mail At least 110 sickened by potentially deadly bacteria linked to Chipotle jalapeños Pexels My Time / Epidemic Sound

Original caption

More than 100 people have been sickened by a potentially deadly bacterial infection after eating jalapeños linked to Chipotle. Health officials in Minnesota have identified 110 cases of salmonella tied to the Mexican-style fast-food chain. Investigators believe contaminated jalapeños are the likely source of the outbreak. Interviews with 84 patients found that 90 percent had eaten jalapeños at Chipotle or other restaurants before becoming ill. However, health officials warn the true number of cases is likely much higher, as many people infected with salmonella are never tested or officially diagnosed. #chipotle #usa #jalapeno #news