Why it worked
The video leverages a popular template on TikTok, encouraging user participation and replication. The clear demonstration of the effect and the direct call to action to 'Try this template' make it easy for viewers to engage and create their own content.
Summary
The video demonstrates how to use a CapCut template to create a video effect. It shows a woman posing and then transitions to a phone screen displaying the CapCut app, where a template is selected and applied.
Structure
- 1Showcase of a woman in a blue dress
- 2Transition to a phone screen showing CapCut
- 3User selects a template
- 4Template is applied to create a video effect
- 5Prompt to use the template
Product placement
CapCut: ACTS - it is used to create a video effect, and the user is prompted to use it. Removing it would change the video.
TikTok: APPEARS - it is the platform where the video is hosted. Removing it would not change what happens in the video.
Call to action
Tap the CapCut icon above to create the same effect in just one tap!