Non food products that could be GLUTENING You!

@aglutenfreepaige

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SoundTikTok sound · petal

Promoted product

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Why it worked

The video effectively leveraged a common concern within a specific niche (gluten-free living) by identifying everyday products that may not be obvious sources of gluten. This informative approach, presented in a relatable shopping context, likely resonated with viewers seeking practical advice and product awareness.

Summary

The video highlights several non-food products that can contain gluten, which may be a concern for individuals with celiac disease or gluten sensitivities. It showcases items like dusting sponges, hair conditioners, vitamins, dry shampoos, laundry detergent, pet foods, and dinnerware, pointing out specific ingredients like wheat protein or barley that can cause cross-contamination issues.

Structure

1Introduction to non-food gluten sources
2Damp Duster and Garnier Fructis
3Flintstones Complete and Natrol Ultra Sleep
4Not Your Mother's Dry Shampoo and Ban Deodorant
5Woolite Darks Defense
6Wheat straw dinnerware and pet foods
7

Original caption

Of course we aren’t eating these.. but cross contamination is more the concern. These could be glutening you. Stay safe out there gluten free friends! @Fig | Gluten Free App #glutenfree #celiac #figpartner #celiacdisease #glutened

More from @aglutenfreepaige

Product placement

Zukes: appears, does not affect video. Greenies: appears, does not affect video. Minties: appears, does not affect video. Damp Duster: acts, is a dusting sponge that traps and holds dust. Removing it would change the video. Garnier Fructis Sleek & Shine: acts, is a smoothing conditioner that uses wheat protein. Removing it would change the video. Flintstones Complete: acts, is a children's multivitamin that contains wheat. Removing it would change the video. Natrol Ultra Sleep: acts, is a sleep aid that contains wheat. Removing it would change the video. Not Your Mother's Plump for Joy Dry Shampoo: acts, is a dry shampoo that uses barley. Removing it would change the video. Ban Powder Fresh Invisible Solid: acts, is an antiperspirant deodorant that contains barley. Removing it would change the video. Woolite Darks Defense: acts, is a laundry detergent that contains wheat protein. Removing it would change the video. Grow Forward Wheat Straw Kids Plates and Bowls: acts, are plates and straws made from wheat. Removing it would change the video. Aqueon Goldfish Flakes: acts, is pet food that contains wheat flour. Removing it would change the video. Pedigree Puppy: acts, is puppy food that contains wheat. Removing it would change the video.

On-screen text

Non food products that could be GLUTENING You! Uses wheat protein.. Vitamins and medications can contain gluten This one gets a big X on fig for having wheat Dry shampoos can have gluten in them! Uses barley Also has barley in it Has wheat protein! Plates and straws can be made from wheat Tons of pet foods have gluten! Stay safe out there friends