Why it worked
The creator uses a relatable problem (makeup smudging/not lasting) in an unexpected setting (nature) to highlight a product's flaw, which can resonate with viewers who have similar experiences.
Summary
The creator is holding a Pretty Click lipstick and expresses frustration that it has smeared and is not performing well. She questions what she can do with it and states she cannot put it in her bag.
Structure
- 1Showing lipstick in nature
- 2Expressing frustration with lipstick smearing
- 3Questioning what to do with the product
- 4Stating inability to put it in bag
Product placement
Pretty Click (lipstick): ACTS - it is held and shown, and the creator expresses frustration about its performance. Removing it would change the video's focus. Pretty Click Nepal (brand): APPEARS - it is the brand name on the lipstick and in the caption. Removing it would change the context but not the core action of the video.