Armani Beauty Partner

@kayla.ryann

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SoundTikTok sound · original sound - kayla.ryann

Promoted product

Armani Beauty Dolci Blushes

Why it worked

The creator effectively demonstrates the product's application and blendability, offering a personal endorsement and comparison of shades. The "paid partnership" disclosure and mention of Sephora as a retailer provide clear purchase information, making it easy for viewers to act on the recommendation.

Summary

The creator showcases and applies two shades of Armani Beauty's new Dolci blushes, highlighting their cream-to-powder formula and longevity. She compares shade 1 (baby pink) and shade 5 (mauve), demonstrating how they blend easily and create a sunkissed look, ultimately expressing her strong approval of the product.

Structure

1Introduction of new Armani blushes
2Demonstration of shade 1 (baby pink)
3Demonstration of shade 5 (mauve)
4Comparison and blending of both shades
5

Original caption

trying the new @Armani beauty Dolci Blushes in shades 1 Rose & 5 Mauve!! These hybrid formulas are ELITE! and layer perfectly with the Luminous Silk Foundation ⭐️💆🏼‍♀️💗 @sephora #armanibeautypartner #armanidolci #armanibeauties #makeupinspo #trending

More from @kayla.ryann

Product placement

Armani Beauty Dolci Blushes (ACTS - used to apply blush to face, result is visible on face; removing it would change the video) - This is a makeup product. Armani Beauty (APPEARS - brand name on product packaging and in on-screen text; removing it would not change what happens in the video) - This is a beauty brand. Sephora (APPEARS - mentioned in caption as where the product is available; removing it would not change what happens in the video) - This is a beauty retailer.

Call to action

check out my bio for the link to shop these blushes!

On-screen text

Armani Beauty Partner NEW BLUSH LAUNCH !!!! CREAM TO POWDER TEXTURE using shades 1 & 5!!

Transcript

It's been a while since we reviewed any new makeup blushes. Armani just dropped these cream to powder formula Dolci blushes. So we're gonna try them out today. It's crazy for me to say, but I love a new blush launch now. I used to never, ever wear any blush. And now I'll wear like two or three or four at the same time. It's kind of insane. As of recent, I can't decide if I like a mauve colored blush or a baby pink blush more. I love baby pink blushes because they really bring out blue eyes. Also, these are cream to powder formula which are my favorite right now because they last so much longer than your traditional blushes. And they're very easy to blend out. That took like five seconds. This was shade one, the baby pink. And then this pinky brown one is shade five. I'm gonna try over here. I love this shade color especially in the summer because it gives me like a sunkissed makeup vibe. Like I've been out tanning at the beach all day. And I just came home and I'm getting ready for dinner. And again, this is shade one, this is shade five. Which one do you guys think suits me more? Okay, swap sides and I actually put both blushes on each cheek because they blend together really well. Okay, I'm now finishing up my makeup. I'd say to say I really, really like these blushes. They blend out so easily. You know, your makeup's never gonna look separated or cracked. So I am definitely a fan. They are also in stock at Sephora right now. So make sure to grab them now if you want to try them out. Love you guys. Bye.