Product placement
Yeezy 800s (ACTS - shoes are shown and discussed as a new product release by Kanye West, their colors and potential price are mentioned; removing them would change the video's topic). Kanye West (APPEARS - his image is used to represent the brand/designer; removing him would not change the video's topic about the shoes). JD Sports (APPEARS - mentioned as a partner for releasing the shoes; removing the mention would not change the video's topic about the shoes).