Why it worked
The video uses a creative and visually engaging method of placing stickers in public spaces and photographing them, which aligns with a low-budget marketing strategy. The trend of placing stickers and photographing them in different locations likely contributed to its reach.
Summary
The video shows a person placing a "Marketing Handled" sticker on various walls with graffiti and then taking photos of it with their phone. The on-screen text indicates a marketing budget of £0, suggesting this is a low-cost marketing strategy.