Why it worked
The video uses a popular motivational message format with trending audio and text overlays, which is highly shareable on platforms like TikTok. The use of CapCut as the editing tool, promoted through the creator's bio link, aligns with the platform's user base and encourages engagement with the editing software.
Summary
This video uses text overlays with a motivational message about self-belief and hard work, set to music. The creator is promoting CapCut, a video editing application, through its use in creating this video and a link in their bio.