Why it worked
The video taps into common fitness aspirations and presents a clear, albeit brief, demonstration of exercises, making the offer of a workout plan feel tangible and desirable.
Summary
A fitness influencer demonstrates a series of exercises, implying these are part of a workout plan she offers. She then invites viewers to join her program for visible results.
Structure
- 1Common fitness goals are stated
- 2Creator demonstrates exercises
- 3Creator offers a workout plan
- 4Call to action to join the plan
Call to action
If you’re ready to see some real change, come try it out for the week!
On-screen text
Y'all: "how do I tone the legs, drop the belly fat and lift the glutes!"
Me:
We start MONDAY, Aug 10
you in??