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IT'S ALWAYS HARD

@shanemorrisdotsucks

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Why it worked

The video likely resonated due to its emotional nature, honoring a community member and encouraging support for their legacy through donations, tapping into collective grief and a desire to contribute.

Summary

The creator discusses the passing of Brett Braswell, a prominent member of the gay community on TikTok, known for his content. The creator mentions Braswell's unique content and encourages donations to Braswell Edits in his memory.

Structure

1Announcing the death of Brett Braswell
2Describing his content and its challenges
3Encouraging donations to Braswell Edits

On-screen text

IT'S ALWAYS HARD MAKING VIDEOS LIKE BUT FOR THOSE WHO DIDN'T KNOW BRETT BRASWELL, HE DIED RECENTLY. HE WAS A PROMINENT MEMBER OF THE GAY COMMUNITY HERE ON TIKTOK, AND HE WAS PROBABLY BEST KNOWN WITH, UM, IT'S LIKE A... A LONGER, INSTRUMENT THAT HAS, A PHALLUS ON, ON BOTH SIDES. IT'S DOUBLE SIDED, IF YOU WILL. PRETTY FAMOUS FOR THAT, ACTUALLY. YOU KNOW, HE WOULD HAVE AND I'VE SEEN HIM ON BRASWELL WOULD, UH... YOU KNOW, PROMINENTLY MAKE OUT, UH, WITH. WITH LARGER, MORE MUSCULAR BLACK MEN, WHICH, BECOME CHALLENGING BECAUSE THE INTERRACIAL ELEMENT. BUT BRETT BRASWELL IS NO LONGER WITH US. AND, UH... HIS MOM, AND SHE ENCOURAGED ME THAT EVERYBODY GIVES DONATIONS TO BRASWELL BRASWELL EDITS. WANTS ALL THE DONATIONS TO GO. SO BRETT BRASWELL, REST IN PEACE. ALL THE DONATIONS BRASWELL EDITS.

Transcript

It's always hard making videos like, but for those who didn't know Brett Braswell, he died recently. He was a prominent member of the gay community here on TikTok, and he was probably best known with, um, it's like a, a longer, instrument that has, a phallus on, on both sides. It's double sided, if you will. Pretty famous for that, actually. You know, he would have and I've seen him on Braswell would, uh, you know, prominently make out, uh, with. With larger, more muscular black men, which, become challenging because the interracial element. But Brett Braswell is no longer with us. And, uh, his mom, and she encouraged me that everybody gives donations to Braswell, Braswell edits. Wants all the donations to go. So Brett Braswell, rest in peace. All the donations Braswell edits.

Original caption

I'm saddened to hear about the passing of LGBTQ icon and prominent member of the gay community, Brett Braswell. I wasn't even aware that someone could die due to a prolapse, but apparently that's what happened. #BrettBraswell #BraswellEdits #LGBTQ #gaytiktok @braswell_edits