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138Talking HeadResult / Flex hookLifestyle
Hook
so i found the diamond painting JACKPOT at michael's
@lilbugaj
25.6K followers · usually 1.1K views a post
Views
147.3K
Likes
20.6K
Comments
194
Shares
1.9K
Promoted product
MAKE MARKET DIAMOND PAINTING KIT SET
Why it worked
The video taps into the popular crafting trend of diamond painting and highlights a "jackpot" find at a well-known craft store, creating a sense of discovery and potential value for viewers interested in the hobby.
Summary
The creator found a large selection of diamond painting kits at Michael's and was impressed by the variety. They plan to return to purchase some.
Structure
- 1Discovering a large selection of diamond painting kits at Michael's
- 2Expressing surprise at the quantity
- 3Stating intent to return
Product placement
Michael's: APPEARS - a store where the video takes place. Removing it would change the location context but not the video's narrative. MAKE MARKET DIAMOND PAINTING KIT SET: ACTS - these are the products being shown and discussed. Removing them would remove the video's subject.
On-screen text
so i found the
diamond painting
JACKPOT at michael's
Original caption
I’ve never seen this many in any other Michaels… I WILL be returning. #diamondpainting #michaels
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