AMAZON BASICS (you need)

@bymyakae

352.6K followers · usually 11.6K views a post

Views

260.3K

Likes

14.1K

Comments

6

Shares

494

SoundTikTok sound · original sound - drzwlq

View velocity

+34.9K views over 7.2d · ~4.9K/day · 6 observations

Promoted product

Amazon Basics

2 videos2 creators

Why it worked

The post leverages aspirational brand comparisons (Aritzia, Lululemon, Skims) to position affordable Amazon Basics items as stylish and desirable alternatives, appealing to viewers seeking trendy fashion at a lower price point.

Summary

This photo post showcases various clothing items from Amazon Basics and other brands, highlighting their style and comfort. The creator presents a collection of "Amazon Basics" items and then features other inspired pieces like fleece jackets, sports bras, lounge sets, hoodies, jeans, and basic tanks, emphasizing their quality and aesthetic appeal.

Structure

1Introduction to Amazon Basics collection
2Showcase of Aritzia-inspired fleece
3Highlighting Amazon sports bras inspired by Aritzia and Lululemon
4Presentation of Aritzia-inspired lounge set

Original caption

All of these are so GOOD! 10/10! The Hunter Green Fleece is my fav perfect for Fall! ✨🫶🏼#amazonfinds #amazonfavorites #amazonfashion #fyp #musthaves

More from @bymyakae

Product placement

Amazon Basics (ACTS - it is the brand name for a collection of clothing items being presented as desirable and necessary, implying they are being sold or recommended. Removing the name would change the context of the presentation from a specific brand collection to generic clothing items.) Aritzia (APPEARS - mentioned as inspiration for other products. Removing it would not change what happens in the video, but would remove a comparison point.) TNA (APPEARS - mentioned as inspiration for a fleece. Removing it would not change what happens in the video, but would remove a comparison point.) Lululemon (APPEARS - mentioned as inspiration for sports bras. Removing it would not change what happens in the video, but would remove a comparison point.) Skims (APPEARS - mentioned as inspiration for long sleeve t-shirts. Removing it would not change what happens in the video, but would remove a comparison point.) Levi's (ACTS - the brand name is on the jeans being shown, and the text states "levi's denim will ALWAYS be worth it", indicating a recommendation and focus on the product. Removing it would change the focus from a specific brand of denim to generic denim.)

On-screen text

AMAZON BASICS (you need) the best Aritzia inspired TNA 1/2 Zip Fleece this color is everything >> If Aritzia & Lululemon had a baby, Amazon just delivered it these sports bras are everything >> aritzia inspired watile knit lounge set so soft & cozy i swear this looks straight off the Aritzia website so comfy!! levi's denim will ALWAYS be worth it BAGGY DAD THE PERFECT full-length cotton ribbed basic tank built-in-bra