My name's Caitlin. Campbell. I own a mobile coffee trailer.

@cc.campbell

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Views

2.7M

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150.4K

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SoundTikTok sound · original sound - cc.campbell

Promoted product

Street Brew Coffee

Street Brew

6 videos

Why it worked

The video directly answers a viewer's question in a relatable and engaging way, showing the creator's personal experience with their own product. The visual of consuming multiple coffees throughout the day is inherently interesting for coffee enthusiasts.

Summary

A mobile coffee trailer owner, Caitlin Campbell, answers a viewer's question about how much coffee she drinks in a day. She proceeds to drink four different coffees throughout her pop-up day, showcasing her consumption.

Structure

1Introduction and question acknowledgement
2Drinking first black cold brew
3Drinking first espresso shot
4Drinking second espresso shot
5

Original caption

Replying to @spoopzydoopsie how much coffee do I drink on pop-up day. Sometimes too much 😅

More from @cc.campbell

Product placement

Street Brew Coffee (appears on shirt, likely the name of the coffee business the creator works for or owns; it ACTS as the context for the video, and removing it would change the context of the creator's work day, but not the core action of drinking coffee)

On-screen text

Reply to @spoopzydoopsie So how much coffee does a coffee worker drink a day?

Transcript

My name's Caitlin. Campbell. I own a mobile coffee trailer. Let's see how much coffee I drink on pop-up day. Coffee number one, a black cold brew. Coffee number one, a black cold brew. Special shot number one. Only have a bit to dial in. Special shot number one. I just like to sip on it. Special shot number two. Special shot number two. That's perfect. Proto. Yeah. Coffee number three. Coffee number three. I think this is number four. Coffee number four.