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57.7Talking HeadOther hookLifestyle
Hook
This is called
@supercarblondie
20.4M followers · usually 155.6K views a post
Views
8.4M
Likes
637.1K
Comments
9.1K
Shares
55.6K
Why it worked
The video leverages the creator's established audience and their interest in futuristic and high-end vehicles. The "wow" factor of the concept car's unique features, like the "active geometry" and retractable steering wheel, combined with the presenter's engaging style, likely drove high engagement.
Summary
The video showcases the BMW Vision Next 100 concept car, highlighting its "active geometry" feature that adjusts with tire movement. The presenter demonstrates how the steering wheel retracts for autonomous driving mode and then reappears.
Structure
- 1Introduction of the car and "active geometry"
- 2Demonstration of the "active geometry" feature
- 3Identification of the car as BMW Vision Next 100
- 4Explanation of the car's focus on future technology
- 5Demonstration of the steering wheel retracting for driving mode
- 6Demonstration of the steering wheel reappearing
Product placement
BMW Vision Next 100: ACTS - it is a concept car whose features are being demonstrated and explained. Removing it would change what happens in the video. BMW: APPEARS - it is the brand logo on the car's steering wheel and grille. Removing it would not change what happens in the video.
On-screen text
This is called
active geometry.
It opens up
when the tire moves.
This is the BMW
Vision Next 100.
So it's looking
at technology
that we're going to see
in the next 100 years.
It's in driving
mode right now.
Steering wheel is out.
Press this.
Wheel disappears.
Let's put it back
into driving mode.
So we just press this here.
Original caption
This is what BMW's will look like 100 years from now 🤯😍 #bmw #visionnext #future #concept #supercarblondie
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