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@whatilovetodo
468.3K followers · usually 9.2K views a post
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Why it worked
The video effectively uses a personal story and a clear, engaging fundraising incentive (ridiculous costumes) to encourage donations. The emotional connection to their son and the visual appeal of the costumes make the cause relatable and encourage participation.
Summary
A couple is fundraising for the Angelman Syndrome Foundation by having the husband run the Chicago Marathon in various costumes based on fundraising milestones. They are asking viewers to donate via the link in their bio to help them reach their goals and support families affected by Angelman Syndrome.
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Transcript, structure and on-screen text
5 beats, a 173-word transcript and 12 lines of on-screen text — the parts you need to write your own version.
Original caption
🏃♂️😂 HELP US GET MY HUSBAND INTO SOME RIDICULOUS COSTUMES! My husband is running the Chicago Marathon to raise money for the Angelman Syndrome Foundation, an organization that means so much to our family. 💙 They fund research, treatments, resources, and support for families like ours living with Angelman Syndrome. To make fundraising a little more fun, we’ve set some goals! As we hit each one, he’ll run a few miles in a ridiculous costume, and we’ll document it all for you! 😂👇 💰 $500 — Forrest Gump 🏃♂️ 💰 $1,000 — Dinosaur 🦖 💰 $1,500 — Braveheart ⚔️ 💰 $2,000 — Santa 🎅 💰 $2,500 — Russell from Up with LOTS of balloons 🎈 So help us raise money, make him do some VERY silly things, and support a cause that is working toward a brighter future for people with Angelman Syndrome. 💙 Donate, share, and let’s see how ridiculous we can make this! 😂 #AngelmanSyndrome #AngelmanSyndromeFoundation #ChicagoMarathon #RunForAngelman #fundraiser
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