Why it worked
The video taps into the popular trend of fidget trading and paper squishies, combining it with the universally recognized game of tic-tac-toe. The visual appeal of the colorful squishies and the satisfying ASMR-like sounds of them being placed and popped likely contributed to its engagement.
Summary
The video shows a game of tic-tac-toe being played with paper squishies. Various brands of candy and food items are used as the game pieces. The game is played by placing the squishies on the board in different positions.
Structure
- 1Setup the tic-tac-toe board with squishies
- 2Place various food-themed squishies on the board
- 3Play tic-tac-toe with the squishies
- 4Continue placing squishies and playing the game
- 5The game concludes with multiple squishies on the board
Product placement
Airheads (candy) - it is a brand of chewy candy that is placed on the board and interacted with. Removing it would not change what happens in the video.
Chips Ahoy! (cookies) - it is a brand of chocolate chip cookies that is placed on the board and interacted with. Removing it would not change what happens in the video.
Fruit-tella (candy) - it is a brand of chewy candy that is placed on the board and interacted with. Removing it would not change what happens in the video.
Butter (food) - it is a stick of butter that is placed on the board and interacted with. Removing it would not change what happens in the video.
Dubai Chocolate (chocolate bar) - it is a chocolate bar that is placed on the board and interacted with. Removing it would not change what happens in the video.
Pop-Tarts (pastry) - it is a pastry that is placed on the board and interacted with. Removing it would not change what happens in the video.