Hattie b's is finally coming to Knoxville!

@new2knox

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SoundTikTok sound · original sound - new2knox

Promoted product

Hattie B's

Nashville born, nationally loved. Hattie B's Hot Chicken serves authentic Nashville hot chicken across Tennessee, Georgia, Texas & more since 2012.

Why it worked

The video leverages the excitement of a new restaurant opening in a specific location, combined with visually appealing food content and a personal, relatable review style, which encourages local engagement and interest.

Summary

This video announces the opening of a new Hattie B's hot chicken restaurant in Knoxville. It showcases the food, including a southern salad, grilled sandwich, hot tenders, mac and cheese, banana pudding, and peach cobbler, with the creator expressing enjoyment and a desire to return.

Structure

1Announcing Hattie B's opening in Knoxville
2Showcasing the restaurant interior and ambiance
3Reviewing various menu items: salad, sandwich, tenders, sides
4Describing dessert options: banana pudding and peach cobbler

Original caption

my hot chicken loving heart is happy ❤️‍🔥 #knoxville #tennessee @Hattie B's #fyp #hotchicken

More from @new2knox

Product placement

Hattie B's: ACTS - This is a restaurant chain that serves hot chicken. The video shows the interior, food items, and exterior of a new location. Removing it would change what happens in the video. Hattie B's: APPEARS - Logo on signage, cups, and packaging. Removing it would not change what happens in the video.

On-screen text

Hattie b's is finally coming to Knoxville! Hattie b's is opening their very first Knoxville location this Wednesday, August 12th, on the strip. And as someone who finds the strip a touch annoying, I'm not a student, so between the construction and the one ways and the parking, etcetera, etcetera, this was good enough. I will be back. Southern salad. What have we got here? We got the southern salad. He said there's cornbread croutons. So good. I got a grilled sandwich with medium heat and a side of macaroni and cheese. Tyler, what did you get? I got the, uh, Damn hot tenders with French fries and, uh, banana pudding. Yes, we got banana pudding and peach cobbler. It's going to be a feast. And while I am not a food critic, I'm more here to just, like, show you vibes, show you what's out there. Let me just say, this was delicious. I love hot chicken. And they showed up.

Transcript

Hattie b's is finally coming to Knoxville! Hattie b's is opening their very first Knoxville location this Wednesday, August 12th, on the strip. And as someone who finds the strip a touch annoying, I'm not a student, so between the construction and the one ways and the parking, etcetera, etcetera, this was good enough. I will be back. Southern salad. What have we got here? We got the southern salad. He said there's cornbread croutons. So good. I got a grilled sandwich with medium heat and a side of macaroni and cheese. Tyler, what did you get? I got the, uh, Damn hot tenders with French fries and, uh, banana pudding. Yes, we got banana pudding and peach cobbler. It's going to be a feast. And while I am not a food critic, I'm more here to just, like, show you vibes, show you what's out there. Let me just say, this was delicious. I love hot chicken. And they showed up.

new spot opening in maryville monday & feelin just a touch jealous she’s not in