RESTOCK!

@sydneynicoleslone

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SoundTikTok sound · original sound - sydneynicoleslone

View velocity

+2.3K views over 6.2d · ~372/day · 5 observations

Promoted product

Summer Fridays Lip Butter Balm

Shop Summer Fridays skincare products. Our collection includes face masks, treatments and serums to leave your skin glowing, with vegan and clean ingredients.

2 videos2 creators

Why it worked

The video leverages the popular 'restock' trend with aesthetically pleasing visuals of makeup organization and a desirable product. The creator highlights the convenience of purchasing from Amazon and the product's dual benefits of appearance and hydration, making it relatable and aspirational.

Summary

The creator restocks her makeup drawer with Summer Fridays Lip Butter Balms purchased from Amazon. She demonstrates how the balms make her lips look glossy and hydrated, and how easy it is to keep them stocked through Amazon's services.

Structure

1Opening makeup drawer and showing organization
2Unboxing and showing Summer Fridays lip balms
3Applying lip balm and showing glossy, hydrated lips

Original caption

Restocking my everyday favorites 🤍 @Summer Fridays Lip Butter Balm is available @Amazon which makes keeping my favorites stocked so easy #SummerFridays #LipButterBalm #MakeupOrganization #BeautyFavorites Ad

More from @sydneynicoleslone

Product placement

Summer Fridays Lip Butter Balm ACTS - it is applied to the lips, making them look glossy and hydrated. Removing it would change the video's focus. Amazon APPEARS - it is the platform where the product was purchased. Removing it would not change what happens in the video.

On-screen text

RESTOCK!

Transcript

Restocking my everyday favorites 🤍 @Summer Fridays Lip Butter Balm is available @Amazon which makes keeping my favorites stocked so easy #SummerFridays #LipButterBalm #MakeupOrganization #BeautyFavorites Ad Restocking my makeup drawer because having my favorite everyday essentials organized just makes getting ready so much better. And with my must-have lip butter balms from Summer Fridays on Amazon, it makes my restock days even more convenient. It's one of those little self-care items that I always have in my makeup drawer, my bag, basically everywhere. And keeping these restocked with Amazon same-day delivery in most cities. I love how these make my lips look super glossy while actually keeping them hydrated too. And with Amazon, subscribe and save my lip butter balm gets automatically restocked, so my makeup drawer always will keep up with my Summer Fridays favorites.