When Anthro drops the cutest BrüMate for fall

@brumate

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SoundTikTok sound · original sound - brumate

Promoted product

BrüMate

Shop BrüMate's award-winning insulated tumblers, leakproof drinkware, insulated coolers, and hydration packs. Built for your every day and every adventu...

Why it worked

The video leverages a popular seasonal aesthetic (fall) and a desirable product (BrüMate tumbler) with an exclusive print from a well-known retailer (Anthropologie). The "soft sell" approach, focusing on the product's beauty and the creator's genuine appreciation, makes it relatable and aspirational for viewers interested in home decor and seasonal trends.

Summary

This video showcases a new BrüMate tumbler with an exclusive Anthropologie fall print. The creator expresses their love for the design and the autumn season, highlighting the product's aesthetic appeal.

Structure

1Introduction of BrüMate tumbler with fall print
2Creator expresses love for autumn and the product
3Close-up shots of the tumbler's design
4Demonstration of the tumbler's functionality (lid)

Original caption

Meet Love You To Pieces 🤎 An @Anthropologie exclusive print that is worth falling for. Available exclusively in select Anthropologie stores & online at anthropologie.com! 🍂 #autumn #fallaesthetic #leakprooftumbler #anthro #brumate

More from @brumate

Product placement

BrüMate (ACTS - it is the product being shown and discussed, and its name is visible on the product itself. Removing it would change what happens in the video). Anthropologie (APPEARS - it is mentioned as the exclusive retailer for the product. Removing it would not change what happens in the video, but would remove context about where to buy it).