Why it worked
The video taps into the common desire for new technology and the appeal of unboxing experiences. The use of a refurbished product from a known marketplace like Back Market adds an element of value and sustainability, which can resonate with a broad audience.
Summary
The video shows an unboxing of a refurbished iPhone 16 Plus in Ultramarine from Back Market. The phone is taken out of its packaging, and the creator shows the phone's back and then its screen.
Structure
- 1Unboxing the phone box
- 2Revealing the phone and accessories
- 3Showing the phone's back
- 4Showing the phone's screen
Product placement
Back Market (ACTS - it is the company that sold the phone and is named on the box, and the video is an unboxing of a product purchased from them. Removing it would change the context of the unboxing.)