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17.9Talking HeadDirect Question hookLifestyle
Hook
"What's your opinion on MONAT HAIRCARE?"
@jeremystoomuch
1.9M followers · usually 8.1K views a post
Views
141.4K
Likes
8.6K
Comments
72
Shares
40
Why it worked
The creator leverages a controversial topic (MLM and specific brand criticism) to engage viewers who may have similar opinions or are seeking information about the brand. The direct and opinionated delivery, combined with a clear stance, likely resonated with a segment of the audience interested in such discussions.
Summary
The creator expresses a negative opinion on MONAT HAIRCARE, identifying it as a predatory multi-level marketing company. They criticize its pricing, marketing claims, and alleged product issues, advising viewers against it.
Structure
- 1Introduction of the question about MONAT HAIRCARE
- 2Identification of MONAT as a predatory MLM
- 3Criticism of marketing claims and pricing
- 4Mention of lawsuits and personal experience
- 5Final negative verdict and call to action
Product placement
MONAT HAIRCARE: it ACTS as a brand of haircare products that the creator is discussing and criticizing. Removing it would change the video's topic. It is not merely appearing.
Call to action
Follow for more hair education
On-screen text
"What's your opinion on MONAT HAIRCARE?"
Original caption
It’s always gonna be a NO for me on MONAT 😭 Not only because of the products, but because it’s an MLM, and I personally think that business model is incredibly predatory, especially toward women. I also see reps making huge hair claims and positioning themselves like experts when selling haircare does not make you a licensed hairstylist. The brand has also faced lawsuits involving allegations of hair loss and scalp irritation, which is enough for me to have questions. As a hairstylist there are WAY too many incredible haircare brands out there for me to recommend an MLM with products I’m not impressed by. So if you’re asking your hairstylist bestie? It’s a no. 😂 MONAT hair care, hair care reviews, damaged hair, damaged hair care, best hair care products, worst hair care products, hairstylist recommendations, professional hair care, healthy hair tips, hair product reviews
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