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101Talking HeadProblem Callout hookHealth
Hook
17 missed call 130 unread mails 50 messages me: ....
@sulwhasoo.indonesia
49.0K followers · usually 968 views a post
Views
92.2K
Likes
41
Comments
0
Shares
4
Why it worked
The video uses a relatable scenario of being overwhelmed by notifications and choosing self-care as a coping mechanism, which resonates with viewers. The use of skincare as the self-care activity is visually appealing and aspirational.
Summary
The video shows a person applying skincare products to their face while text overlays indicate a large number of missed calls, unread emails, and messages. The video ends with the Sulwhasoo logo.
Structure
- 1Overwhelmed by notifications
- 2Choosing self-care over responding
- 3Applying skincare
- 4Sulwhasoo logo appears
Product placement
Sulwhasoo: APPEARS - a brand name shown on an orange screen at the end of the video. Removing it would not change what happens in the video.
On-screen text
17 missed call
130 unread mails
50 messages
me: ....
Original caption
Sorry, skincare is more important.🙂↕️ #SulwhasooID #timelessbeauty #YouthfulSkin
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