as a future bride doing her own makeup - what do i need to buy at sephora/ ulta

@lillyybearrr

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Why it worked

The creator leverages a relatable life event (upcoming wedding) and a common pain point (doing one's own makeup for a significant occasion) to solicit community engagement and advice.

Summary

A bride-to-be is asking for recommendations on makeup products and tutorials from Sephora and Ulta for her upcoming wedding. She plans to do her own makeup and wants to ensure she looks and feels her best on her special day.

Structure

1Bride-to-be seeking makeup advice
2Needs products from Sephora/Ulta
3Wants to do her own wedding makeup
4Asks for tutorials and product recommendations
5Begs for viewer suggestions

Product placement

Sephora (store where products are bought); Ulta (store where products are bought)

Call to action

I am begging you guys for your best recommendations.

On-screen text

as a future bride doing her own makeup - what do i need to buy at sephora/ ulta

Original caption

I need all of the wedding day makeup reccomendations - tutorials, products, what’s going to make it last the longest EVERYTHING please!!! #sephora #ulta #makeup #weddingtok #weddingmakeup

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Transcript

I need all of the wedding day makeup recommendations - tutorials, products, what’s going to make it last the longest EVERYTHING please!!! As a future bride doing her own makeup, what do I need to buy at Sephora/ Ulta? I get married in October and I'm planning to do my own hair and makeup and I am out of luck. I don't wear makeup every day, I'm not very good at it. But obviously on my wedding day I want to look and feel my absolute best. So, Sephora, Ulta, expensive, affordable, I literally don't care. I just need to know what to buy. I just want to feel like the prettiest version of myself. If you have a favorite lip liner, lipstick, do I need lashes? I need to know everything. Who's tutorials do I need to study? I am begging you guys for your best recommendations.