Why it worked
The video effectively showcases a visually appealing and unique art effect (liquid brush strokes) created with custom brushes, directly leading viewers to the creator's website to purchase them.
Summary
The video demonstrates the creation of liquid-like brush strokes in Clip Studio Paint using custom brushes. The creator's watermark "art.by.chao" is visible on screen, and their website is provided as a call to action for purchasing these brushes.
Structure
- 1Opening shot of digital art software
- 2Demonstration of liquid brush strokes
- 3Watermark "art.by.chao" appears
- 4Call to action to explore brushes on artbychao.co
Product placement
Clip Studio Paint: ACTS - software used to create digital art. Removing it would change what happens in the video.
Procreate: ACTS - software used to create digital art. Removing it would change what happens in the video.
art.by.chao: ACTS - a brand/website selling digital art brushes. Removing it would change what happens in the video.