let's refresh this blank wall

@bymichellelei

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SoundTikTok sound · Summer and Brunch

Promoted product

Command DÉCOR Collection

2 videos2 creators

Why it worked

The video solves a common home decor pain point—hanging items without damaging walls—by demonstrating a specific, easy-to-use product solution in a visually satisfying before-and-after format.

Summary

The creator demonstrates how to decorate a blank wall using the Command DÉCOR Collection, specifically utilizing their metal hooks and wall planter. The video shows the installation process and the final aesthetic result.

Structure

1Identify the blank wall problem
2Introduce Command DÉCOR products
3Demonstrate installation of hooks
4Demonstrate installation of planter
5

Original caption

I’ve had this blank wall sitting untouched ever since we moved in because I could never decide what to do with it #ad 😅 finally gave it some personality using the new Command™ DÉCOR Collection and I’m so obsessed with how it turned out! @Command Brand #Commandbrand

More from @bymichellelei

Product placement

(a) Command DÉCOR Collection (Small Metal Hook, Metal Wall Planter) ACTS: the creator unboxes, applies, and operates these products to hang a picture frame and a planter on a wall; the products are the primary tools used to achieve the transformation. Removing them would change the entire video. (b) Command Brand APPEARS: the brand logo is on the packaging and the creator tags the brand in the caption; this is attribution.

On-screen text

#ad let's refresh this blank wall not all steps shown. follow all package instructions. wait 1-hour before hanging decor.

Transcript

I’ve had this blank wall sitting untouched ever since we moved in because I could never decide what to do with it. Finally gave it some personality using the new Command DÉCOR Collection and I’m so obsessed with how it turned out!

one year in and although there’s so many more projects to go, we’ve come a long