Why it worked
The video provides a relatable and aesthetically pleasing "hair wash day" routine, showcasing popular products in a visually appealing way. The creator's focus on hair health and recovery resonates with viewers interested in hair care.
Summary
The creator demonstrates their hair washing routine, starting with shampooing with Kerastase, followed by a Kerastase hair mask, and then drying and applying a hair perfume. They show the final result of their hair care routine.
Structure
- 1Washing hair with shampoo
- 2Applying hair mask
- 3Drying hair
- 4Applying hair perfume
- 5Showing final hair result
Product placement
Kerastase shampoo: Acts - used to wash hair, produces lather. Removing it would change the video. Kerastase mascarilla: Acts - used as a hair treatment, applied to hair. Removing it would change the video. TRESemmé: Acts - used as a heat protectant spray on hair. Removing it would change the video. Ollina perfumed hair: Acts - used as a hair perfume. Removing it would change the video.