Why it worked
The post leverages a surprising and counter-intuitive statistic (high valuation with a small team) to capture attention, prompting users to learn more about the business strategy behind Telegram.
Summary
This post highlights Telegram's impressive valuation of $30 billion with a lean operation of only 30 employees and no HR department, despite serving over 1 billion active monthly users. It suggests a deeper analysis of Telegram's business model is available via a link in the bio.
Structure
- 1Telegram's massive valuation and small team
- 2The platform's user base
- 3Implication of a unique business model
- 4Call to action for a full case study
Product placement
Telegram (app): acts - it is a communication platform that has over 1 billion active monthly users and is valued at $30 billion. Removing it would change the entire subject of the video.
Call to action
Full case → bio.
On-screen text
TELEGRAM VALUED AT $30 BILLION, OPERATES WITH JUST 30 EMPLOYEES, AND NO HR DEPARTMENT
Despite it's small workforce the platform has over 1 billion active monthly users
▲ @allsense01 • full case in bio