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Hook
I had to record this 3 times because I can't stop crying.
@chaptersandcharmsco
43.2K followers · usually 14.5K views a post
Views
2.9M
Likes
793.2K
Comments
81.8K
Shares
117.2K
Why it worked
The creator's raw emotional vulnerability and the relatable struggle of financial hardship likely resonated with viewers, prompting them to watch the entire video and engage with her products as a potential solution.
Summary
A tearful mother shares her dire financial situation, facing eviction, utility shutoffs, and car repossession. She showcases her handmade products, including bookmarks, rugs, and keychains, as a means to generate income and support her family.
Structure
- 1Expressing distress and difficulty recording
- 2Explaining the reason for financial hardship (eviction, lack of funds)
- 3Detailing the immediate consequences (no hot water, electric cutoff, car repossession)
- 4Introducing her small business as a source of income
- 5Showcasing handmade products (bookmarks, rugs, keychains, strawberry keychain)
On-screen text
I had to record this 3 times because I can't stop crying.
Transcript
I had to record this 3 times because I can't stop crying. If you scroll if you scroll if you're seeing this TikTok right now there is a reason why and you should stay to the end. It's not very long, I promise. I am a mom of four kids right now. We're facing an eviction and I am truly scared because I've tried to get help through Salvation Army, um, like social services and stuff like that. And either they don't have the funds or I don't qualify anymore. Very short on my rent. I've only been able to pay 200 dollars of it and I owe 1700 more. My children and I have been without hot water for a month now. We're getting ready to have our electric cut off soon and my car is getting ready to be taken away because I'm not going to be able to pay for the next payment coming up. There's nothing that I can do right now other than to run my business. I have a small business. I sell bookmarks and stuff. I just made these. They're magnetic bookmarks. So I designed them from scratch. I designed the backing card and I designed the bookmark. So I just want to show you guys just really quick what I have to offer. So I have a website. I'm about to put these on there for sale, but I have loads of other bookmarks. I also make um, tufted rugs. So I created these. They're happy face keychains. Share with a friend. These are just little smiley face keychains. And then I have this, which I got to make a better backing card, guys. The backing card is not going to look like this, okay? So it's a clay strawberry keychain. Thank you so much.
Original caption
This is probably one of the hardest and most vulnerable videos I’ve ever made, so if you stayed long enough to hear me out, thank you. 🩷 And yes, I know my hair looks oily. I even apologized for it in the video. We haven’t had hot water, and washing my hair in freezing cold water makes it nearly impossible to rinse all of the conditioner out. I almost didn’t post this because of how I looked, but life isn’t always picture perfect. I’m a mom of four doing everything I can during this time while continuing to run my handmade small business. I create magnetic bookmarks, handmade keychains, beaded jewelry, necklaces and cute accessories. If you love shopping small, unique handmade gifts, book lover gifts, gifts for women, gifts for moms, boutique accessories or discovering small businesses on TikTok, maybe something I make will be perfect for you or someone you love. I’m simply trying to keep creating, keep working and get my family through this chapter one order at a time. Whether you came across this as a mom, a shopper, a book lover or someone who just happened to stop scrolling thank you for taking the time to watch. It means more than you probably realize. 🩷 #SmallBusiness #handmadegifts #ShopSmall #FYP #foryoupage
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