If you loved...

@mmelissareads_

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SoundTikTok sound · Season Of The Witch

Promoted product

Verity, Rebecca, Behind Closed Doors

Why it worked

The video leverages the popularity of a well-known book (Verity) to provide highly relevant, curated recommendations for the same audience, making the content feel like a helpful tip rather than an ad.

Summary

The creator recommends two thriller novels, Rebecca and Behind Closed Doors, for viewers who enjoyed the book Verity by Colleen Hoover.

Structure

1Creator introduces the book Verity
2Creator suggests Rebecca as a similar read
3Creator suggests Behind Closed Doors as a similar read
4Creator provides a call to action to save the video

Product placement

Verity by Colleen Hoover (ACTS: the creator holds it up and recommends it as a book to read); Rebecca by Daphne du Maurier (ACTS: the creator holds it up and recommends it as a book to read); Behind Closed Doors by B.A. Paris (ACTS: the creator holds it up and recommends it as a book to read).

Original caption

With the Verity trailer finally out, this felt like the perfect time to share two books that gave me that same unsettling, can’t-look-away feeling. 📚🖤 #BookTok #BookRecommendations #ThrillerBooks #Verity #Rebecca

More from @mmelissareads_

Call to action

Save for your next read.

On-screen text

If you loved... try this next... Rebecca ...and this. Save for your next read. 🤍

Transcript

If you loved Verity, try this next, Rebecca. And this, Behind Closed Doors. Save for your next read.

If what you loved about The Calamity Club was the unforgettable characters, Sout