what's ... this?

@pocketfulloftiny

6.5K followers · usually 4.6K views a post

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SoundTikTok sound · original sound - svintsoul

Promoted product

Jellycat

Jellycat offers a variety of stuffed animals and plush toys, including themed collections and character designs.

21 videos13 creators

Why it worked

The video taps into the popular trend of miniature collectibles and the 'cute' aesthetic, with the surprise element of finding them in an unexpected location (sand) adding to the intrigue.

Summary

The video shows tiny, handmade miniature collectibles resembling food items and characters being discovered in the sand. The creator picks them up, revealing them to be cute "dumpling jellycat" and a "cheese" character, expressing delight at their cuteness.

Structure

1Discovery of tiny objects in sand
2Close-up reveal of miniature figures
3Identification as "tiny jellycats"
4Showcasing individual figures (dumpling, cheese, butter)

Original caption

can you imagine finding these!? 🫢🤭🫣 #tinythings #miniatures #handmade #collectibles #jellycat

More from @pocketfulloftiny

Product placement

Jellycat: appears as a brand of collectible toys. Removing it would not change what happens in the video, as the toys are not identified as Jellycats until the end. The toys themselves ACT as collectibles being discovered and shown off. Removing the toys would change what happens in the video.