SHOP TODAY

@shoptoday

108.3K followers · usually 5.0K views a post

Views

184.3K

Likes

5.5K

Comments

114

Shares

1.9K

SoundTikTok sound · original sound - shoptoday

Promoted product

Starbucks Unicorn Frappuccino

5 videos4 creators

Why it worked

The video leverages nostalgia for a viral, visually distinctive product, tapping into a desire for limited-time offerings and unique, shareable experiences.

Summary

This video announces the return of the Starbucks Unicorn Frappuccino, a popular drink from 2017, for a limited one-weekend engagement starting August 15th. It highlights the drink's visually striking mango base, blue drizzle, and sprinkles, and the creator shares their positive experience with it.

Structure

1Announcement of the Unicorn Frappuccino's return
2Description of the drink's ingredients and appearance
3Creator's positive personal experience
4Call to action asking if viewers will try it

Product placement

Original caption

Remember the Starbucks Unicorn Frappuccino? 🦄 The fan-favorite beverage that was viral back in 2017 is making a *magical* return for one weekend only, starting August 15. Send this to someone who needs to try it! #starbucks #unicornfrappuccino #frappuccino #unicronfrap

More from @shoptoday

Call to action

Send this to someone who needs to try it!

On-screen text

SHOP TODAY AUG. 14, 2026 The Viral Starbucks Unicorn Frappuccino From 2017 Is Returning This Weekend The Unicorn Frappuccino that went viral in 2017 is making its return for one weekend only, beginning August 15th. It features a mango base, tart blue drizzle and pink and blue sprinkles. Visually, this was the most insane thing I've ordered from Starbucks, but this made my middle school self happy and it was a fun, refreshing, sweet treat. Will you try it?

Transcript

Remember the Starbucks Unicorn Frappuccino? The fan-favorite beverage that was viral back in 2017 is making a magical return for one weekend only, beginning August 15th. It features a mango base, tart blue drizzle and pink and blue sprinkles. Visually, this was the most insane thing I've ordered from Starbucks, but this made my middle school self happy and it was a fun, refreshing, sweet treat. Will you try it?