Why it worked
The video uses a popular 'dye my hair with me' format, which is relatable and visually engaging for viewers interested in beauty and hair care. The creator's use of a well-known brand like L'Oréal Preference and a clear call to action encourages viewer engagement and follow-through.
Summary
The creator demonstrates dyeing her hair with L'Oréal Preference hair dye, showing the process of applying the dye to her roots and then throughout her hair. The video concludes with a shot of her hair after the process, with a call to action to follow for more hair and self-care tips.