The video uses a highly relatable 'before-and-after' visual transformation, which provides immediate social proof for the product's efficacy.
Summary
The creator demonstrates a 14-day routine using Numbuzin No.9 Eye Cream to treat hyperpigmentation on her underarms. The video shows a clear before-and-after progression of the skin's appearance.
Structure
1Identify the problem of dark underarms
2Introduce Numbuzin No.9 Eye Cream as the solution
3Show daily application process
4Reveal the 14-day transformation results
Original caption
14 days to brighter, smoother-looking underarms ✨ No.9 Eye Cream is officially part of the routine 💜 @numbuzin #underarm #hyperpigmentation #koreanskincare #numbuzin #retinal
More from @stharosy
More breakout videos from this creator.
Product placement
(a) Numbuzin No.9 Eye Cream ACTS: the creator demonstrates its application on her underarm over 14 days to show a visible reduction in hyperpigmentation. Removing this product would remove the entire purpose of the video.
On-screen text
Tired of using foundation to hide dark underarms?
This is the ONLY product that actually worked for me!
Day 1
Day 3
Day 7
Day 10
Day 14
Day 1 -> Day 14 ✨
Numbuzin No.9 Eye Cream 💜