MCK

The video likely worked due to its visually appealing and satisfying process of creating a decorative item, combined with the clear branding of MCK Fashion Shop, encouraging viewers to engage with their promotions.

The video showcases the creation of a decorative item, possibly for a phone case or accessory, with blue and white wavy patterns. The creator is seen smoothing the icing-like material with a tool, and the shop's name, MCK Fashion Shop, is displayed on screen.