Why it worked
The post leverages a common experience and concern for expectant mothers in the UK, posing a direct question that encourages engagement and personal anecdotes. The use of relatable language and the creator's own situation as a point of reference invites community participation.
Summary
The creator, a UK mum expecting her fourth child, is asking other mothers for their experiences with antenatal health visitor appointments. She is curious if others have declined the appointment and whether they found it useful or would skip it in the future.
Structure
- 1Question to UK mums about declining antenatal health visitor appointments
- 2Inquiry about the usefulness of the appointment
- 3Explanation of the appointment process and SMS reminders
- 4Request for shared experiences and opinions
On-screen text
UK mums...
has anyone
declined the antenatal
health visitor appointment?
Did you find it useful, or
would you skip it next time?
I have been informed by your midwife that you are pregnant, and your baby is due soon and therefore I would like to visit you at home on
We have an appointment text messaging service and if your health record contains a mobile number this allows you to receive confirmation and reminders about your appointments via SMS. Please note that any calls we make to you will be from a withheld/private number.
Our records show your current mobile number ends in last 3 digits: xxxxx xx