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@shopwithlanaa

13.8K followers · usually 1.9K views a post

Views

1.4M

Likes

435

Comments

3

Shares

9

SoundTikTok sound · original sound - shopwithlanaa

Promoted product

Pantene

Get shiny, healthy looking hair with Pantene shampoos, conditioners, styling products and hair treatments, designed to meet your hair's individual needs.

2 videos2 creators

Why it worked

The video leverages a popular and time-sensitive event (college rush week) to create relatable content. By integrating product recommendations seamlessly into a "get ready with me" format, it feels authentic and less like a direct advertisement, appealing to viewers interested in fashion and beauty tips within that specific context.

Summary

The creator showcases her "rush week" outfit, highlighting a white tennis skirt, a mock neck top, and tennis shoes. She then transitions to discussing her hair care routine, specifically featuring Pantene products like a hair mask, shampoo, and conditioner, emphasizing their role in making her hair feel healthy and smooth.

Structure

1Introduction to rush week and OOTD
2Outfit details: skirt, top, shoes
3Hair care focus: Pantene products

Original caption

#PantenePartner rush week mornings are early, but good hair makes getting ready so much easier 💛 i've been using @Pantene as part of my routine lately and i'm obsessed with how healthy and smooth my hair feels #RushTok

More from @shopwithlanaa

Product placement

Pantene (hair care products) ACTS - the creator shows and talks about using Pantene shampoo, conditioner, and hair mask to improve hair health and smoothness. Removing it would change the video's focus and purpose. #ad (disclosure) APPEARS - a label indicating the video is sponsored. Removing it would change the disclosure status but not the video's content.

On-screen text

#ad

Transcript

It's another day of Alabama recruitment/rush. So we're gonna do a very quick OOTD. The sun has not even risen yet, but I'm fully ready. I'm wearing this white tennis skirt. This mock neck that Delta Gamma gave me. And then just my basic tennis shoes. And then my hair is actually Pantene. I've been loving hair mask, so I've been using the Pantene Miracle Rescue mask, as well as the Pantene Pro-V Repair & Protect shampoo and conditioner duo. Hair wash day during recruitment is literally so easy.