I'm currently sitting outside of Dave's Hot Chicken in Lynchburg, Virginia on Wards RD and it's having its grand opening soon!

@xogabbylife

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Promoted product

Dave's Hot Chicken

Street food sensation turned fast-casual hit, Dave

6 videos5 creators

Why it worked

The video taps into the excitement of a new restaurant opening and the creator's personal experience of trying a popular chain for the first time. The "first time trying" narrative and the visual appeal of the food create relatable content that encourages viewers to also try the restaurant.

Summary

The creator visits a new Dave's Hot Chicken location for its grand opening in Lynchburg, Virginia. She tries a Mountain Berry Blast Slushy and a mild spicy chicken sandwich, expressing excitement about the food and the restaurant's options.

Structure

1Introduction outside Dave's Hot Chicken
2Entering the restaurant and observing the menu
3Ordering and receiving food/drinks
4

Original caption

I'm so excited for the Grand Opening! I have to try the milkshake flavors and a higher spice level! 🤭@Dave’s Hot Chicken #daveshotchicken #lynchburgva #grandopening #wardsroad #comewithme

More from @xogabbylife

Product placement

Dave's Hot Chicken (restaurant chain) - ACTS - The video shows the exterior and interior of the restaurant, the menu, and the food. Removing it would change the video's topic. Dave's Hot Chicken (logo on cup) - APPEARS - The logo is on a cup, but removing it would not change what happens in the video. Dave's Hot Chicken (logo on shirt) - APPEARS - The logo is on the employees' shirts, but removing it would not change what happens in the video. Powerade (drink) - APPEARS - The drink is visible on a shelf, but removing it would not change what happens in the video. Coca-Cola (drink) - APPEARS - The drink is visible on a shelf, but removing it would not change what happens in the video. Pepsi (drink) - APPEARS - The drink is visible on a shelf, but removing it would not change what happens in the video.

Call to action

Check it out August 21st!

On-screen text

DAVE'S HOT CHICKEN Lynchburg, Virginia WARDS RD GRAND OPENING Friday, August 21st! Check it out AUGUST 21st!

Transcript

I'm currently sitting outside of Dave's Hot Chicken in Lynchburg, Virginia on Wards RD and it's having its grand opening soon! So we're gonna go check it out. I don't know about you, but I've never had Dave's Hot Chicken because we don't have one around this area. So this is the first one in Lynchburg, Virginia and it's surrounding counties. And I'm not gonna lie, when I saw that it was opening, I was so freaking excited. I always heard such good things about it on social media, but I've never actually been to one. I've never seen one and I've never tried it until today. I ended up with a Mountain Berry Blast Slushy, which is made with Powerade. You can also add Pop Rocks on the top of it. And you can forget your regular soda, okay? And you have the option to eat it inside or take it with you. I chose to take it in the car and try it in the car. And it was, oh my god. I love that you're able to choose your spice level. I ended up getting light mild. I didn't want to burn my mouth up because I've never had it before. You should definitely look out for the grand reopening and go ahead and try it if you've never had it. Maybe you'll see me.

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