Why it worked
The video likely resonated due to its aesthetic appeal and the satisfying process of organizing a journal, appealing to audiences interested in journaling, stationery, and creative organization.
Summary
The video shows hands setting up a trifold journal by inserting various illustrated cards and stickers. The process involves carefully placing these inserts into different sections of the journal and securing them with elastic bands and charms.
Structure
- 1Opening the journal and inserting the first card.
- 2Adding a second card with "INK SWATCH" and "COLOURATION".
- 3Inserting a third card with "BLACKLETTER & COPPERPLATE" and "CALLIGRAPHY".
- 4Securing the journal with elastic bands and charms.
- 5Adding a "TRAVELER'S COMPANY" sticker.
- 6Closing the journal.
Product placement
MD: appears as a brand name on a notebook insert. Removing it would not change what happens in the video.
TRAVELER'S COMPANY: appears as a brand name on a sticker/insert. Removing it would not change what happens in the video.
TRAVELER'S NOTEBOOK: appears as a brand name on a sticker/insert. Removing it would not change what happens in the video.
KAWECO: mentioned in the caption as @kaweco.germany. No information on what it does or if it appears in the video.
Call to action
For a full length video with commentary, check out the link in my bio.