Perfect fall drink: Brown sugar caramel latte 🍂

@luminously.enhanced

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Views

329.5K

Likes

29.5K

Comments

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SoundTikTok sound · original sound - caraddeort0

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Explore our menu of handcrafted drinks, order ahead, sign up for Starbucks® Rewards, manage your gift card and more.

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Why it worked

The video provides high-value, actionable information (a specific, customized 'secret menu' style order) that encourages viewers to save the post and visit the store to replicate the experience.

Summary

The creator shares a customized Starbucks drink order, providing the specific ingredients and price for viewers to try.

Structure

1Display of the custom Starbucks drink
2Text overlay with the drink name and price
3Instruction to check the caption for the order details

Product placement

Starbucks (a) ACTS: the video shows a specific, customized drink order from Starbucks, including the specific ingredients and the price, which the viewer is instructed to order at a Starbucks location. Removing the Starbucks branding and the specific drink order would change the entire purpose of the video.

Original caption

This has been my go to drink lately 😍 order: 4 shots of blonde espresso, add 2% milk, 1 pump caramel, 2 pumps brown sugar, extra brown sugar cf, caramel drizzle, and cinnamon powder #starbucks #mystarbucksorder #brownsugar #coldfoam #caramel

More from @luminously.enhanced

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How to order in caption

On-screen text

Perfect fall drink: Brown sugar caramel latte 🍂 Price: $6.30 How to order in caption

Omg all my favorite flavors in one drink 😍 how to order: 4 shots of blonde espr

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Starbucks

181.8Kviews@luminously.enhanced

How to order the perfect fall drink; 3 shots of blonde espresso,splash of 2%, 2p