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206Talking HeadOther hookLifestyle
Hook
forever a pen & paper girly
@pollyypao
39.6K followers · usually 3.5K views a post
Views
710.2K
Likes
815
Comments
7
Shares
25
Why it worked
The video leverages the creator's "pen and paper girly" persona to create relatable content around a desirable product. The "paid partnership" disclosure and a discount code further incentivize viewers to explore and purchase the advertised planner.
Summary
The creator unboxes a personalized planner from Papier, showcasing its design and the planner itself. She then flips through the planner and writes in it, demonstrating its use.
Structure
- 1Unboxing the Papier package
- 2Revealing the personalized planner
- 3Flipping through the planner pages
- 4Writing in the planner
- 5
Original caption
Screaming because I found the cutest personalized planner from @Papier 🖊️ Use my code: pollyypao20 for 20% off your purchase! #papier #office #worklife #corporate #unboxingvideo