Why it worked
The video taps into the popular "what's in my bag" trend, showcasing desirable mini-sized beauty products from well-known brands in an aesthetically pleasing way. The use of popular brands and the satisfying visual of packing the bag likely contributed to its engagement.
Summary
The creator shows off the contents of their mini Charlotte Tilbury makeup bag, packing various mini-sized beauty products into it. The video showcases a collection of popular makeup and skincare items from different brands.